|This one is Lucy's, stuffed with all the essentials.|
Although there have been plenty of ideas on how to help us shop better, from stars to nutritional indexes, this idea was much simpler. Either it is fresh fruit and vegetables or it isn't, and a line to divide them. Seeing the visual balance keep shoppers in check on their own without any other strategy or intervention.
So next time you head out maybe bring a roll of tape, make yourself and line and fill your cart accordingly. Balance the crackers with the broccoli and the sausage with the apples. A balanced cart will help lead to a balanced fridge and more balanced meals. Pretty cool.